JETZ Fidelity Essay Example | Topics and Well Written Essays - 3000 words

JETZ Fidelity - Essay Example JETZ ostracizes can impact the desires for its exiles and help in their change in accordance with the new workplace (Hofstede, 1983). Likewise, Portuguese business culture correspondence styles ought to likewise be surveyed by JETZ and the way through which corporate qualities and hierarchical culture are transmitted. For example, is it through socialization? In certain societies, trade of favors, data sharing and kinships are basic methods for winning and creating trust. Consistently, JETZ administrators who are sent to Portugal should have such qualities as persistence and being available to socialization with local people. Clearly, Tom, Mark and Jane have encountered an entire host of changes in being sent to a worldwide post. On an individual level, they are required to experience a change from a domain to which they were acquainted with one which is extremely new. Normally, this necessary adjustments in their living propensities, and involved finding a sound, novel harmony between their work and individual distractions. For a larger part of people, this consumes an excessive amount of time and exertion. In this manner, the HR division of JETZ should make a move to get ready them so they may adapt to these troubles in alteration. The exploration of Mendenhall and Oddou (1985) show that acclimation to the culturally diverse features of a worldwide task requires three particular individual capacities, as follows: 1) the ability to support an esteemed feeling of self; 2) the capacity to partner to have nationals; 3) the capacity to mentally value the conviction frameworks that support practices in the host nation. In the event that Tom, Mark and Jane were arranged with these characteristics, it would have been simpler for them to modify on the grounds that their desires were all the more successfully oversaw (Black, 1990b; Mendenhall and Oddou, 1985). On the off chance that they had such attributes, it would have been increasingly likely for them to modify effectively in their Faro task. In a related

My Biography Essay

Email ADDRESS: veronguti@yahoo. com To the responsible party in question, Dear Sir/Madam, I am a University of Nairobi graduate, conceived, brought and educated up in Kenya. I have worked In 2 NGOs over the most recent 3 years. (The first was as a volunteer in the ICL ABC Project Abstinence, Being Faithful and Condom as a Peer Education Supervisor). This has been with young people, individual youth in foundations of higher learning and urban ghettos (Dandora and Mathare). Therefore I have gained humble however significant abilities on venture the board (Monitoring and Evaluation). I am inventive, imaginative and eachable. I know about the BCC model and advancement of ‘EC materials. I am accessible to begin immediately. I worked with I Choose life Africa, a main NGO associated with Peer Education as a venture official in the High School Project and thus I worked with the Ministry Of Education in Carrying out an overview (on Sexual conceptive Health) with the point of enhancing the secondary School Curriculum among different obligations. As an understudy I chipped in for more than two years with ICL in sorting out and directing Behavior change intercessions at the University of Nairobi. I picked up involvement with working with grown-up and youth conduct change procedures and their application to HIV/AIDS. I have led various trainings on Life Skills in peer instruction. I was additionally accountable for the Leadership and administration venture which I helped structure. In this task, the companion teachers we train offer back to their networks via preparing their kindred youth, doing effort and topical occasions. A year ago, I helped the understudies set up a reminder to the Committee of Experts on protected issues. This was given to Mr. Bobby Mkangi during one of our authority and administration discussions. I was a piece of the group that built up a site named ‘Chuo’ which is planned for interfacing youth to different chances and data arrangement. I had a place with the Customer viewpoint and recommendations groups. I have obtained aptitudes in venture structure, execution and Monitoring and assessment. Working with you will be helpful to me. This will be another test and an incredible open door for me to learn, offer, include and develop. Anticipating working with you. Yours reliably,

Literature Comparison Between a Short Story and a Poem Essay

Writing? This type of amusement had been around for a very long time, regardless of whether be in a type of a Poetry, a Drama or a Short Story. This Type of writing had been utilized by Poets and Authors to pass on their most profound wants, emotions, Ideas, astounding minds which makes us, whoever we need and a break to day by day typical life and with this creation it clever and vivacious. Everybody unquestionably have been presented to a classification of writing in their life at a certain point. It originates from the French language and is utilized to recognize types or classes of writing. Clugston, 2010). This can be additionally arranged or in such a manner, be chosen by the perusers by type they can relate into. One should think about perusing short stories discreetly or articulate a sonnet boisterously to get into the peak, bringing such sonnets musicality into life. An epic, A short story, A grievous or astonishing dramatization and sonnets that allure each that hears it, t hese various sorts of writing brings the writers work into life for the perusers to see, feel or hear. The two short stories I have decided to look into is the sonnet â€Å"Because I Could Not Stop for Death† composed by Emily Dickinson in 1890/1983 and story â€Å"The Secret Life of Walter Mitty† composed by James Thurber in 1939. These two stories occur in two diverse timeframes. The primary character, in every story, contrasts in death and position. In any case, these two stories share a comparative message concerning life and marriage. Clearly, Emily Dickinson and James Thurber are two altogether different journalists who lived in various periods, yet their common inward battles with marriage, life and idealism unquestionably associates them. Most likely, every one of these accounts is a scholarly picture of marriage, however more explicitly, each is a portrayal of the requirements of marriage for the two people. Every story investigates a wedded individual’s loss of self and the need to return to autonomy through some type of idealism. In Emily Dickinson of â€Å"Because I Could Not Stop for Death†, a lady with a powerless heart finds her significant other has been executed in a mishap. Rather than communicating pity, she becomes empowered when she understands the new life his demise has allowed her just beyond words learning she was misled and he’s alive. Similarly, James Thurber’s â€Å"The Secret Life of Walter Mitty† visits the prohibitive idea of a common association by itemizing the relentless fantasizing of a wedded man who is held hostage by his own absence of fearlessness and his wife’s oppressive nature. Furthermost, the existence comprehension of any writer has an unreasonable impact on the topic he/she decides for the base of the story being composed. It is critical to know the conditions of the viewpoints and thoughts of the subject. An author’s foundation or condition is frequently offers the wellspring of the author’s inspiration. Emily Dickinson was conceived in Amherst, Massachusetts in December of 1830 to Edward Dickinson and Emily Norcross Dickinson. Emily spent her adolescence and adulthood living in the family home with her sister Lavinia. Emily got her training through the nearby schools and at Mount Holyoke Female Seminary (Johnson). Emily seemed to have a functioning and social nearness in the public arena until her arrival from an excursion to Philadelphia in the early piece of the 1850’s. It is said that her withdrawal from society started soon after her arrival from Philadelphia since she had experienced passionate feelings for a wedded priest (Emily Dickinson). It has additionally been said that Emily endured an enthusiastic emergency in the mid 1860’s that prompted her composition more than 300 sonnets in 1862 (Because I Could Not Stop for Death). Emily started to disconnect herself significantly progressively after the passing of her dad in 1874 and the demise of her mom in 1882. In the early piece of 1886 Emily was determined to have a kidney brokenness that she later kicked the bucket of in May of that equivalent year (Emily Dickinson). Then again, James Thurber was conceived on December 8, 1894. Thurber was supported by his family just as society to propel himself socially. He had two siblings and a dad to continually authorize male perspectives. Be that as it may, his mom was predominant character of the family. Portrayed as an overwhelming, conceived comedienne, Mary Anne (Mame) Fisher Thurber was a wellspring of motivation for her son’s scholarly works. James Thurber went to school at Ohio State University from 1913 to 1918. Not long after coming back from Paris, France as a code representative for the U. S. Branch of State, Thurber wedded Althea Adams. Sadly, the marriage was pained and finished in separate from 12 years after the fact in 1935. Emily Dickinson of â€Å"Because I Could Not Stop for Death† and James Thurber’s â€Å"The Secret Life of Walter Mitty† are both incredible scholarly works. In spite of the fact that these accounts are elegantly composed, the two of them own an alternate character. Emily’s story is a serious and compacts with the matter of death and catastrophe occasions including a ladies who remains so bustling that she never has the opportunity to stop and consider whatever else, including passing. Conversely, Thurber’s story has a comedic reasonableness introduced through the demonstrations of a to some degree unfortunate man. â€Å"The primary subject of this story is idealism, in which the fundamental character manages his regular dissatisfactions by getting away into daydreams† (Cummings, 2009). Close by the upside of the colossal contrasts, a shared characteristic exists which depicts the negative trade off of circumstance. This trade off is anticipated from two altogether different perspectives. One story is told from the point of view of a lady appears to not fear â€Å"Death† or â€Å"Immortality† and goes along with them on the carriage ride. The woman’s acknowledgment to take a carriage ride with â€Å"Death† proposes that the lady has no dread of kicking the bucket and invites demise joyfully. The other story is expressed through a man who fantasies of different occupations and need to characterize himself an extremely meek spouse that utilizes his creative mind to adapt to his better half and the different parts of wedded life. It is similarly as critical to sign, these two stories were composed from inverse perspectives, however they were likewise composed 45 years separated. Despite the fact that these two distinctive story in a timespans represent an extraordinary change in social methodologies and social practices, it conclude that Dickinson’s character’s idealism is established actually and Thurber’s character’s idealism is envisioned, each story’s primary character’s want to escape is the equivalent. In Dickinson’s â€Å"Because I Could Not Stop for Death†, the primary thing we find out about the principle character, is that she appears to not fear â€Å"Death† or â€Å"Immortality† and goes along with them on the carriage ride. The carriage gradually moves along as though there is no time timetable and â€Å"Death† has no squeezing issues. The lady appears as though she no longer has a consideration in world and nothing else matters aside from her carriage ride with â€Å"Death†. The carriage means a final resting place within a pony during a memorial service parade. The gradualness wherein the carriage is moving could be the consequence of a moderate demise for the lady, which means, that her passing could have come about because of an ailment or incapacity that kills gradually over some undefined time frame. The lady despite everything has all the earmarks of being unafraid on account of â€Å"Death’s† thoughtfulness. As they pass the school where the youngsters endeavored in the ring at break, she considers her on youth. As they gradually move passed the school yard, they pass the fields of looking grain, where she reflects upon her adulthood. â€Å"Death† then drives passed the setting sun. The driving passed the setting sun has two portrayals: 1) for humans, who gage the time they have left in the day, and 2) for immortals, the going into another life †demise. Now she understood exactly how moderate â€Å"Death† is driving, it is at such a moderate pace, it seems as though they are not moving and the sun has passed them. The Dews drawing a trembling chill is simply one more sign of her passing. At the point when the lady makes reference to â€Å"For just Gossamer, my Gown †My Tippet †just Tulle†, she is alluding to her attire. She feels as though she isn't dressed suitably consequently the chill, which is another marker of death or an otherworldly nearness. As they are delayed before what she sees as a house out there, she is just ready to perceive what she accepts to be the rooftop. She is so alright with death that she doesn't understand the house with the growing ground is really her grave site, which likewise clarifies the thinking behind the cornice seeming, by all accounts, to be in the ground. She is really watching the house from her grave. This setting influences the character since now she has understood all the things she has passed up, and the amount she is picking up from this carriage ride. Since she has removed her works and her relaxation she has the opportunity to take a gander at all the magnificent things of life. Along these lines, in James Thurber’s â€Å"The Secret Life of Walter Mitty, the fundamental character, Walter Mitty, this man was a sad daydreamer just as an extraordinary individual from multiple points of view. I envisioned considering Walter to be a naval force plane as an extremely little silver haired old man of his word, likewise as a specialist attempting to help an Englishman in his period of scarcity also. Walter appeared to be an exceptionally keen yet crafty individual, with an extraordinary creative mind, just as an incredible comical inclination. I would have wanted to meet this man when he was living as I accept the accounts that Walter had were extremely intriguing to tune in to. I delighted in perusing the story and took in a great deal about a man named Walter Mitty. As indicated by the story that was composed I assembled that Walters spouse was an extremely requesting and furthermore controll

Fascinating Argumentative Essay Sample on Weightloss Diet or Excercise

Argumentative Essay Sample on Weightloss: Diet or Excercise Weightloss: Diet or Exercise Obesity has become one of the most common diseases of people from all over the world regardless their age, sex or nationality. Not only does it influence the way people look, but also extracts a toll from their general health and well-being. Obviously, weight gain results from health problems, lack of physical activities and unbalanced diet, so to have a slim body, one should lead a healthy lifestyle. Most doctors would recommend to both exercise and eat less to achieve a desirable result, but practice shows that a good diet is much more effective than spending hours in a gym.

Essay on “Participation of Forensic Psychologists in Disciplinary Boards”

Essay on â€Å"Participation of Forensic Psychologists in Disciplinary Boards† Introduction One of the elemental human rights allowed to every citizen is his or her privacy. Privacy reveals the civil liberties of an individual’s power on how much of his feelings, thoughts, and other private or delicate information can be revealed to others (Munthe, Radovic Anckarsà ¤ter, 2010). Codes of ethics are created to guard the public and offer direction to professionals in servicing their customers. The basic purpose of professional psychological organizations is to educate professionals on appropriate ethical conduct (Winchester, 2010)). Thereby, practitioners who appreciate the values may experience extended consciousness, value-clarification, and trouble-solving capabilities. These ethical standards also promote accountability, thereby, therapists ought to uphold ethical conduct and encourage their colleagues as well. The privileges accorded to the psychologist-client relationship constitute the conviction that discussions between the client and counseling officer have to be shielded in an adversarial justice system, in case justice is to be provided (O’Donohue, Levensky Levensky, 2004). In situations where psychologists have been granted privileged discussions in court, they were obligated to preserve the client’s confidence, except where the client had made a mental status or did not insist on the right to privilege. Privacy and its limits are clearly defined in ethical codes for psychologists both in court rulings and statuses. Hence, revelation of a client’s private information or communication may subject the therapist to professional reprimand and civil or criminal liability (Munthe, Radovic Anckarsà ¤ter, 2010). In correctional facilities, correctional psychologist’s main objective is to aid in the lawbreaker’s rehabilitation and reintegration (Winchester, 2010). The counselor also enhances inmate and staff safety by encouraging a healthy institutional environment. Despite becoming a popular discipline for psychology, correction of offenders has been puzzled with ethical dilemmas and conflicts. The key roles of correctional psychologist such as treatment issues, confidentiality, consent, and disciplinary roles have been marred by consistent ethical issues (Elissa, 1998)). This paper will broadly outline the ethical and legal features of confidentiality for psychologists in correctional facilities. Discussion Psychotherapists have ethical and legal responsibilities toward their clients, agency, profession, community and families of their clients (Winchester, 2010). Therefore, clients have rights to ensure they are accorded sufficient information so that they make informed decisions about entering and continuing the therapist-client relationship (Winchester, 2010). Ethical issues may arise given the disputes within these responsibilities. The main goal of psychologists in correctional facilities is to provide rehabilitation for law breakers and focus in application of psychological services to inmates, inmate management, and evaluation of the prison population (Munthe, Radovic Anckarsà ¤ter, 2010). Traditionally, certain criminals were considered for exclusion for some criminal punishment as other offenders due to various mental circumstances. At first, this practice was meant to separate the psychologically ill prisoners from normal prisoners. The Federal government initiated the use of psychiatrists and psychologists with prison institutions to focus on the treatment of inmates for behavioral change (Winchester, 2010). In the late 20th century, the focus for this approach lessened as correctional therapists put more emphasis on the security of the community and institution. The potential dual association of correctional psychologists is one of the key concerns linked with combined institutional control and treatment (Munthe, Radovic Anckarsà ¤ter, 2010). The ethical principles of psychologists in the American Psychological Association code of conduct advice that forensic psychologists ought to avoid contribution in any action that has potentially conflicting roles (Winchester, 2010). The directives for correctional therapists within the bureau of prisons seem to create an environment that can sometimes gravelly weaken the therapeutic objectives and relationship formed between the psychologists and the inmates due to exposure to difficulties of the dual role con flicts. After the psychologists are hired, they are placed in rehabilitation programs where they learn essential correctional perceptions, such as firearms training, inmate review, and inmate search procedures. The psychologists should also assume the role as an evaluator and therapist for parole and release of the incarcerated client (Winchester, 2010). The significance of this relationship is the successful change of indecent behaviors so that reintegration is achieved in society. Despite possessing the combined role of a client’s evaluator and therapist, the psychologist’s perception by the client should not affect his readiness to provide adequate treatment. This is because the client might be tempted to provide the details needed for an effective intervention. Moreover, it is probable that the imprisoned client would wish to misrepresent herself or himself for the reason of being evaluated beneficially. To avoid such situations, defensive mechanisms have been rais ed to prevent them from releasing vital information needed for an accurate evaluation and effective treatment. The source of informed consent’s doctrine can be drawn to the individual rights to be liberated from intimidation and unwarranted interference. This is according to the principle which requires that every inmate of sound mind be given the power to determine what to done with his body. Mental health professionals are obligated by their ethics codes to enlighten clients of benefits, risks, and options to the proposed treatment (Munthe, Radovic Anckarsà ¤ter, 2010). Informed consent includes the inmate’s right to be educated of their therapy and make unbiased decisions regarding the treatment process (Elissa, 1998). The possible consent concerns that are relevant and prone to correctional psychologists practice that may therefore, demand their absence in disciplinary committees is the possibility of leading an inmate into consenting while in questioning boards. This is because, in some forensic institutions, an inmate may not be deemed fit to give consent. This situation may lead to a forced consent into treatment. It is a fair supposition that an incarcerated client may dread the way his or her failure to consent to treatment will be inferred. This is the reason that many clients in correctional facilities are in the course of appealing their certainty or anticipating for conditional release. They may feel that failure to cooperate with procedures of treatment may lead them to further punishment and blow off the opportunities for release. In their obligation to assess dangerousness, many therapists will feel that they possess the capacity to make convincing assessments through education, proper training and experience. Naturally, clients long for an accurate evaluation but he may feel that this candid evaluation will not help them, but rather spoil their chances of release (Elissa, 1998). With this reasoning, they may be enticed to lie to the evaluator thereby calling for a secret evaluation in the absence of the psychologists. However, these secr et evaluations are only ethically embarked on during urgent situations which are restricted to circumstances with risks of prison escape or internal disorder. Therefore, the call by professional psychologists, which keenly dictate for the need of informed consents among prisoners seems unrealistic thus, should be conducted in their absence. Psychologist’s prohibition in disciplinary committees is encouraged since prison disciplinary boards are solely accountable for instilling actions that result to inmate’s loss of freedom, transfers to advanced security facilities, and solitary confinement. Psychiatrists have barred themselves from disciplinary committees through their statement of principles not to do any harm. Since they have the court status of persons qualified as experts, the psychiatrists have the obligation to uphold the knowledge of professional, scientific, and legal developments within the extent of their claimed competence. Therefore, these expectations direct them to apply that knowledge within accepted scientific and clinical standards, in selecting procedures and methods of collecting information for treatment, evaluation, consultation or investigation. The exclusion in disciplinary boards therefore gives them the opportunity to document and prepare themselves to make available all the info rmation that form the foundation for their services or evidence, subject to a court order or regulations of evidence. The set to be practiced in such documentation or recording expects that the quality and detail of such certification will be subject to sensible judicial scrutiny; such a standard is the normative set for general disciplinary practice (O’Donohue, Levensky Levensky, 2004). In a situation where forensic psychologists carry out an examination or involve themselves in treatment of a client to a legal schedule, with foreknowledge that their skilled services will be applied in adjudicative forums, they acquire distinctive responsibility to present the best documentation under the circumstances that; (a) Their obligations and duties with respect to certification of data forming the basis for their proof apply from the instant they know or possess reasonable basis for appreciating that their evidence and data resulting from it are likely to engage into legal-related decisions (Adler, 2004); (b) When providing forensic services, they take on a particular concern to shun undue influence upon their procedures, methods, and products that might come from the legal proceeding by monetary compensation or other gains (Adler, 2004). Therefore by being absent, as an expert of evaluation, the psychologist preserves his professional integrity by probing the issue at hand from the available perspectives, keenly searching for information which will differentially check plausible rival assumptions (O’Donohue, Levensky Levensky, 2004)); (c) They do not provide qualified forensic services to defendants of legal proceedings prior to individual’s representation by a counsel, except for people judicially resolute to handle their representation. Despite most of the forms of data they use are considered hearsay, psychologists attempt to substantiate vital data, which form the foundation for their professional product (Elissa, 1998). In situations where they apply rumored data, therapists have a positive responsibility to appreciate the unconfirmed status of that information and the motives for relying on such data. Conclusion We have observed that application of art of psychology in correctional facilities has been marred by ethical conflicts and dilemmas. Having noted the controversies surrounding the role of forensic psychologists, treatment issues, disciplinary and confidentiality tasks, guidelines have been formulated for the practice with the aim of providing a method of monitoring professional behavior in a rehabilitation facility. However, these standards have dealt accordingly with the ethical issues raised, but rather they have resulted to other contradictory principles. The main reason for the exclusion of forensic psychologists in disciplinary boards is for the rationale that correctional facilities fall under correctional administration and not mental programs (Munthe, Radovic Anckarsà ¤ter, 2010). Even if mental health professionals come across mental issues among inmates, it is up to the correctional administration to give them the authority to engage in such a matter. Some of the rules an d regulations of psychology practice contradict the art therefore, making it difficult to establish what is acceptable or unacceptable of the practice. Challenges observed in the field can be eliminated by incorporating and considering the conflicting guidelines (Adler, 2004). We have observed that application of art of psychology in correctional facilities has been marred by ethical conflicts and dilemmas. Having noted the controversies surrounding the role of forensic psychologists, treatment issues, disciplinary and confidentiality tasks, guidelines have been formulated for the practice with the aim of providing a method of monitoring professional behavior in a rehabilitation facility. However, these standards have dealt accordingly with the ethical issues raised, but rather they have resulted to other contradictory principles. The main reason for the exclusion of forensic psychologists in disciplinary boards is for the rationale that correctional facilities fall under correctional administration and not mental programs (Munthe, Radovic Anckarsà ¤ter, 2010). Even if mental health professionals come across mental issues among inmates, it is up to the correctional administration to give them the authority to engage in such a matter. Some of the rules and regulations of psychology practice contradict the art therefore, making it difficult to establish what is acceptable or unacceptable of the practice. Challenges observed in the field can be eliminated by incorporating and considering the conflicting guidelines (Adler, 2004). Reference Adler, J. R. (2004). Forensic psychology: Concepts, debates and practice. Cullompton, UK: Willan Publishing. Elissa B. P. (Nov 1998). Research ethics: A psychological approach. The American Journal of Psychiatry 155. 11: 1624-1625 Munthe, C., Radovic, S. Anckarsà ¤ter, H. (2010). Ethical issues in forensic psychiatry research on mentally disordered offenders. Bioethics, 24.1, 35-44. O’Donohue, W. T., Levensky, E., Levensky, E. R. (2004). Handbook of forensic psychology: resource for mental health and legal professionals. Waltham, MA: Academic Press. Winchester D. J. (June 2010). APA ethics code commentary and case illustrations. Choice 47. 10: 2018

Tobacco Smoking Is A Major Public Health Threat For Both

Tobacco smoking is a major public health threat for both smokers and non-smokers. There is accumulating evidence demonstrating that smoking causes several human diseases, including those affecting the cardiovascular system. Indeed, tobacco smoking is responsible for as high as 30% of heart disease related deaths in the United States (US) each year1. Being the single most preventable risk factor for the development of cardiovascular disease, a trend towards tobacco harm reduction started years ago2. As tobacco usage declined over time in the US, industries introduced another alternative to it in 2007 known as electronic cigarettes (e-cigarettes; and claimed it to be) as a healthier alternative to tobacco smoking3. Since then, the number of†¦show more content†¦In this review, we will discuss the current state of literature regarding the probable negative cardiovascular effects of direct/active and passive e-cigarette exposure. Furthermore, we will review the possible impact of the individual constituents of e-cigarette on hemodynamics and their contribution to the development of cardiovascular disease. The notion that e-cigarettes may negatively impact the cardiovascular system should uncover new avenues of research focused on establishing and understanding the safety of e-cigarette usage in human health. E-cigarettes E-cigarettes, also known as (vape pens, e-cigars, or vaping devices), are electronic nicotine delivering systems (ENDS), which generate an aerosolized mixture containing flavored liquids and nicotine that is inhaled by the user8. The extensive diversity of e-cigarettes arises from the various nicotine concentrations present in e-liquids, miscellaneous volumes of e-liquids per product, different carrier compounds (propylene glycol with or without glycerin), additives, flavors, and battery voltage, all of which have an effect on the levels of chemicals delivered to the user (active) and expelled in the exhaled aerosol (passive)9. Regardless of the exact design, each e-cigarette device has a common functioning system, which is composed of rechargeable lithium battery, vaporization chamber and a cartridge (Fig. 1). The lithium battery functions as the powerhouse, which is connected toShow MoreRelatedHealth Behaviour Change Through Public Health Intervention1520 Words   |  7 Pagesâ₠¬Å"Truth† intervention was a mass media public health initiative that aimed at revealing truths untold by the cigarette manufacturers and was specifically initiated by the American Legacy Foundation. 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Interpret Trends free essay sample

From this I can conclude that those who live in the Brisbane city area earn a lot more than those in the Sunshine city area. The difference in average wage is $41056. 19. This is a lot of difference between the two cities. As well as looking at the average earnings, you can also see the average; customers are willing to spend in these different areas. Those who live in Brisbane city are willing to pay an average of $15125. 53 compared to an average of $5099. 39. This is huge difference of $10026. 14. I can conclude from these results that those living in the Brisbane City area are much more likely to spend more in store. This will help me when pricing my products as it will allow me to adjust the prices to ensure that I am targeting consumers within the affordable price range for them. This will hopefully increase my overall sales. Market Share | The Yard| BBQ’s R us| Outdoorz| BBQfun| 009 of 2000 BBQs sold in Brisbane| -| 500| 500| 1000| 2010 of 250 BBQ’s in Brisbane| -| 75| 75| 100| From the pie charts above, you can see that in 2009 and 2010, BBQfun was the leading outdoor retailer in terms of number of BBQs sold. In 2009, BBQfun sold 50% of the BBQs sold however this dropped in 2010 to 40%. This indicates that there is a problem with the amount of BBQs being sold and that BBQfun has lost some of its market share. This is probably due to a need in product development in terms of the BBQs however the fact that customers are leaving the store as well indicates that drastic improvements need to be made. Sales Performance | 2007| 2008| 2009| 2010| Total Sales $| 5,000,000| 8,000,000| 10,000,000| 11,000,000| From the results above, you can see that since 2007, the sales performance of the company has continuously increased. Starting at $5,000,000 in 2007, the first 2 years saw a 100% increase. This has significantly dropped from 2009-2010 however, with only an additional $1,000,000 being made. Linking in with the market share results, this indicates that there is probably a huge room for product development as well as the company needing to improve overall as well! Qualitative analysis Currently, BBQfun have 3 main competitors: The Yard, BBQ’s R us and Outdoorz. The Yard is a great competitor as they sale high end quality, Australian products however their stores are not located in Brisbane which makes them less of a local threat. The other stores however have either cheap or no imported good and are gaining strength in the Brisbane market. I have created a questionnaire to ask my customers to find out what makes them return to our store and continue to purchase our products opposed to our competitors. Which store do you prefer purchasing products from? BBQfun BBQs R us Outdoorz 2. What makes you continue to visit our store opposed to the competitors? 3. What do you prefer about the other stores in comparison to ours? 4. What do you think of our customer service and in which ways can we improve? 5. What do you think about the quality of our products? 6. What are the favorite products that we offer? 7. How do you feel about the location of our store? Easy accessible Satisfactory Hard to access 8. Does having a guarantee longer than our competitors, influence you to come back to us? I asked these questions to 100 of staff in store on a Saturday. The sample I used was an opportunity sample as I used the first 100 people I could talk to. The feedback that I received from the interviews was the following: * Our biggest competitors were reasonably even in terms amount of people prefer purchasing products from them. 60% of people did say that they prefer purchasing from our store however this could be a biased view as they were in our store at the time. The biggest strength of other companies seemed to be that Outdoorz offered an excellent customer service. Apparently they offer free home delivery, help packing products and always have enough, friendly staff employed to help with all enquires. This is something where we can look to improve. * Our customer service is perceived as great however the main improvements I gathered were that we need to have more staff during busy periods. This is something to definitely take action on so that we can offer a higher quality service to all customers. * The quality of our products was perceived as very high. 0% of our customers were extremely happy with our products. Also, one of the main reasons consumers continually buy from us instead is due to the 3 year guarantee that we offer opposed to other stores. This is something we are very happy with and will continue to monitor and provide. * The favorite products that we mentioned were the Outdoor Furniture collection. 50% were happy with the quality and price and broad range of products that we offer. * I also found that the location of our store is a big key to our success and gives us an edge over our competitors. Due to us having a big customer car park and being easily accessible, we have an edge over our competitors which we will continuously monitor to ensure this stays the same. Overall, from this feedback, we are doing fantastically well however if we improve on other areas such as customer service, I’m sure that our market share will increase as well as our sales and profit! Opportunities and Threats Opportunities * A growing market in a high growth area with a significant percentage of the target market still not aware of BBQfun’s offer. * Increasing sales opportunities outside of our target area – greater Brisbane Threats Competition from local independents that can reduce prices as owner operates lower than our staff-run stores. * Competition from national chains moving into the Brisbane market. * A slump in the economy reducing customer’s disposable income spent on outdoor lifestyles. Assessment Task 2: Analyse qualitative data – report BBQfun†™s marketing strategy is looking at utilizing an advertising budget of $250,000 for the year. They are looking to target local letter box drops, radio and magazines. BBQfun will use direct mail and local advertising, with coupon inserts in the BrisNews magazine likely to be the most successful of the campaigns. There will be no discrimination or unethical practices. Occupational Health and Safety Act This ensures that the customers and employees are always looked after and provided a safe environment to work or shop in. Kelly Marie Vidler S10268 Interpret market trends and developments Assessment Task 1: Draft Report Kelly Marie Vidler S10268 Interpret market trends and developments Assessment Task 2: Analyse qualitative data- report Kelly Marie Vidler S10268 Interpret market trends and developments Assessment Task 3: Market analysis report and presentation